Privacy Policy
Last Update : May, 2026
1. Who we are
Data we collect
We collect personal data in the following ways:
2.1 Information you provide directly
When you fill in our contact form, send us an email, or get in touch via social media, we may collect:
Your name
Your email address
Your company name and job title
Any information you choose to share in your message
2.2 Information collected automatically
When you visit our website, we may automatically collect certain technical information, including:
Your IP address
Browser type and version
Pages visited and time spent on the site
Referring website or source
This information is collected through cookies and similar technologies. Please see Section 7 for more detail on our use of cookies.
2.3 Information from third-party platforms
If you interact with us via LinkedIn or Instagram, those platforms may share certain profile information with us in accordance with their own privacy policies. We do not control what data those platforms collect.
How we use your data
We use your personal data for the following purposes:
To respond to your enquiry and communicate with you about our services
To provide paid social advertising management or training services where we have entered into an agreement with you
To send you information relevant to your enquiry or our working relationship
To improve our website and understand how visitors use it
To comply with our legal obligations
We will never sell your personal data to third parties, and we will not use it for purposes incompatible with the reasons it was originally collected.
Our Legal Basis for processing
Under UK GDPR, we must have a lawful basis for processing your personal data. Depending on how we are using your data, our legal basis will be one of the following:
Legitimate interests — for responding to enquiries, improving our website and running our business, where these interests are not overridden by your rights
Contractual necessity — where we need to process your data to fulfil a contract with you or to take steps at your request prior to entering into a contract
Legal obligation — where we are required by law to process your data
Consent — where you have given us clear consent to process your data for a specific purpose (for example, marketing communications)
How long we keep your data
We will only keep your personal data for as long as is necessary for the purpose it was collected, or as required by law. As a general guide:
Enquiry and contact form data: up to 12 months from last contact, unless you become a client
Client data: retained for the duration of the working relationship and for up to 6 years thereafter, in line with HMRC requirements for financial records
Website analytics data: in accordance with the relevant platform's data retention settings (typically 14–26 months)
When data is no longer needed, we delete or anonymise it securely.
Who we share your data with
We do not sell or rent your personal data. We may share it with a small number of trusted third parties who help us run our business, including:
Email and communication tools (e.g. Google Workspace)
Website hosting and analytics providers
Meta (Facebook/Instagram) and TikTok, where we manage advertising on your behalf as part of our services
Accounting or invoicing software
All third parties we work with are required to handle your data securely and in compliance with applicable data protection law. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.
Cookies
Our website uses cookies — small text files placed on your device — to help us understand how visitors use the site and to improve your experience.
7.1 Cookies we use
Essential cookies: necessary for the website to function correctly
Analytics cookies: used to understand traffic and behaviour on the site (e.g. Google Analytics)
Marketing cookies: used to measure the effectiveness of our advertising, including via the Meta Pixel
7.2 Managing cookies
You can control and delete cookies through your browser settings at any time. Disabling cookies may affect the functionality of some parts of the website. Where required by law, we will ask for your consent before placing non-essential cookies on your device.
Your rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of access — you can request a copy of the personal data we hold about you
Right to rectification — you can ask us to correct inaccurate or incomplete data
Right to erasure — you can ask us to delete your data in certain circumstances
Right to restrict processing — you can ask us to limit how we use your data
Right to data portability — you can ask us to provide your data in a structured, machine-readable format
Right to object — you can object to us processing your data based on legitimate interests
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, please contact us at lauren@socialsequence.co.uk. We will respond within one month of receiving your request. We may need to verify your identity before processing your request.
How we protect your data
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data from unauthorised access, loss, or disclosure. These include:
Secure, password-protected systems and accounts
Limited access to personal data on a need-to-know basis
Use of reputable, GDPR-compliant third-party tools and platforms
No method of transmission over the internet is 100% secure, but we are committed to protecting your data to the best of our ability.
Third party websites
Our website may contain links to third-party websites, including our social media profiles. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before sharing any personal data with them.
Children Privacy
Our services are not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website, with the date it was last updated shown at the top of this page. We encourage you to review this policy periodically.
Complaints
If you are unhappy with how we have handled your personal data, please contact us in the first instance at lauren@socialsequence.co.uk and we will do our best to resolve your concern.
If you remain unsatisfied, you have the right to lodge a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113